MSF, CRPS® — Chief Executive Officer​

Nelly has over 15 years of experience in wealth management, corporate retirement plans, financial services, and business management. Before joining NWAM, LLC in the summer of 2008, Nelly was a Financial Advisor at UBS Financial Services and prior to that a Financial Advisor at Piper Jaffray & Co. During the past seven years, Nelly served as the firm’s Chief Operating Officer and helped the firm grow and expand its business operations and national footprint.


As CEO, Nelly directs the firm’s overall strategic plan and oversees all business units. The goal of the firm is to bring together likeminded individuals/firms from across the US and provide a platform where advisors and their clients can take advantage of economies of scale, state of the art technology, pricing power and top of the line service.


Nelly is committed to retaining and recruiting the best talent in the industry to ensure NWAM, LLC always puts the clients’ interests first. The aspect that Nelly enjoys most about her job is the team of people she gets to work with. The common goal is to create efficient operational, financial, compliance, and technological processes to ensure the firm provides the best service to its clients.


Nelly is proud to have a 25% women advisor representation which is uncommon in this industry. The firm’s goals for the years to come are to continue to grow and continue to attract talented advisors and staff. Over the next five years, the firm aims to increase the women advisor representation to 50%.


Nelly is a graduate of Seattle University with a Master’s degree in Finance and an undergraduate degree in Business Administration with a minor in Economics.


Outside the office, Nelly spends quality time with her husband and two sons. Nelly is also committed to helping her community as an active board member of The Perfect Push Foundation, a 501c3 nonprofit organization focused on empowering the underserved and at-risk to address maternal and fetal mortality in their communities here in the United States and around the world. Nelly is also an active volunteer with the local PTA association and with the Northwest Family Festival in Redmond, WA.



Designations and Education

B.A. Business Administration and Economics

Warren Wilson College


Master of Science in Finance

Seattle University


Community Affiliations and Volunteer Activities

The Perfect Push Foundation (TPPF) – Board Member, Treasurer

Northwest Family Fest – Volunteer

Ben Franklin Elementary PTA – Volunteer