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O U R    S T O R Y

Better technology has leveled the playing field and opened new opportunities for independent advisors to start their own registered investment advisory practices. If you feel you are under production pressure instead of being a relationship manager, RIA Innovations can provide all of the tools needed to establish an independent practice - run your way. Simultaneously, better technology has leveled the playing field and opened new opportunities for independent advisors to start their own independent practices. RIA Innovations provides registered investment advisors all of the tools needed to establish an independent practice— run your way.

The story of RIA Innovations may be familiar to many seasoned advisors.  Frustrated after their regional firm was purchased by a wire house, Greg Headrick and Nelly Mubashi searched for a better way to serve their clients.  They could move to a new regional brokerage firm, move to an independent brokerage, or join a local registered investment advisor, but none of these options offered what they really wanted – a client centric organization where they could run their practice their way. In 2008, after months of due diligence, Greg and Nelly assembled the multiple partners, services, consultants, and technology tools needed to start their own registered investment advisor – NWAM, LLC dba Northwest Asset Management.

The firm flourished and matured as they continued to refine their mix of service providers, vendors and in-house support professionals.  Friends in the industry watched the growth and asked for advice on how they could join Northwest Asset Management or start their own registered investment advisor. After years of experience and converting dozens of advisors onto the platform, the infrastructure that built Northwest Asset Management now supports over $3.2 billion in registered investment advisor assets and is available through the RIA Innovations brand.

RIA Innovations was formed to support advisors considering their own registered investment advisors' by providing the knowledge and skills needed to make an informed decision. Once that decision is made, RIA Innovations delivers best-in-class support backed by a veteran staff of industry professionals. What sets RIA Innovations apart is the real life experience of the senior management and staff who have walked in the shoes of the people they are now offering to help.

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